Why is DuckDuckGo viewed as a competitor to Google

Internet DuckDuckGo vs. Google - a comparison

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Google is still by far the most widely used search engine. But there is more and more competition when searching on the Internet. Alternatives like DuckDuckGo often lure users with more privacy. In this article, you will learn the advantages and disadvantages of DuckDuckGo compared to Google. You can then decide for yourself which search engine you would prefer to use.

Popularity: DuckDuckGo is growing

As before, no other search engine can hold a candle to Google when it comes to frequency of use. Of the most widely used search engines, Google has by far the largest market share. However, the DuckDuckGo alternative is becoming increasingly popular. According to the company, the number of search queries via DuckDuckGo has doubled in the last year and a half alone. There are currently over 90 million searches a day using DuckDuckGo.

Data: Google collects - DuckDuckGo does not

Probably the most important point when comparing search engines: The collection of data. Google is known to be quite greedy and collects a lot of user data such as the IP address, search history, location and much more. If you are signed in with your Google account, your data can even be linked with those from other Google services. DuckDuckGo, on the other hand, protects your privacy. No user data is saved here.

Advertising: DuckDuckGo does not personalize

Google uses the collected data to show users personalized advertising. Google makes money with this advertisement. DuckDuckGo also uses advertising as a source of income - however, this is not tailored to the user, but only to the respective search query. DuckDuckGo also does not pass on user data to advertisers.

Search results: Google is ahead

When it comes to the result of a search engine query, Google is still ahead of the game. On the one hand, this is due to the fact that the result can be tailored more precisely to the user thanks to the data collected about them. For example, if you search for "pizzeria", Google will likely suggest a pizzeria near you directly.

On the other hand, the search engine prepares the search results in an appealing way and provides up-to-date information, images, maps and videos. The Google alternative DuckDuckGo often cannot keep up with this. One advantage of the non-personalized results with DuckDuckGo: You are not stuck in a filter bubble.

Additional offers: Dark Mode and Browser

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DuckDuckGo also offers a dark mode that you can easily switch on directly in the search mask. Google cannot (yet) do that. Both competitors, on the other hand, offer their own browser; you can also install DuckDuckGo as a browser plug-in in other browsers.

Tip: Would you like to get to know more alternatives? In addition to DuckDuckGo, we present four other Google alternatives.